That's one of the lines from the hypnosis session. It means that there is no food that is delicious enough to trade your health, beauty and self-esteem for. Most foods that call our names relentlessly until we give in are a disappointment when they hit the taste buds. And in truth if we stopped there, tasting to find out wouldn't be half bad. But you've opened the floodgates and you keep eating the tasteless, greasy, carb-filled temptation until the crumbs on your fingers have been licked off. And do your feel good about it? Not even for half a second. You feel terrible, disappointed in yourself and bloated. Was there even one real moment of satisfaction? Hardly. Why did you do it? Well, because somewhere in your past, maybe when Mom had all those delicious goodies, your brain connected snacks and treats with love. Yes, that's very possibly it. What needs to happen now? You know. That connection in your brain has to change. But how do you do it? You can struggle for years trying every method of diet out there or you can give yourself an advantage and give hypnosis a try. The way our brains are wired, we often need a little outside help to make those types of changes. Think about it. It was outside programming that got you here in the first place. Your brain took outside input and came up with a conclusion. That conclusion doesn't work for you anymore. In fact, that very conclusion is stealing your life from you. Over eating will not make you happy, not even for a few minutes. Time for a new plan. Call me today and I will help you change the program.